| # | Part of the market | Market size | Share | Growth |
|---|---|---|---|---|
| 1 |
Fashion & apparel
|
$28.0B | 29% | 16% |
| 2 |
Marketplace enablers & D2C platforms
|
$22.0B | 24% | 20% |
| 3 |
Electronics
|
$18.0B | 19% | 14% |
| 4 |
Grocery / quick commerce
|
$12.0B | 13% | 22% |
| 5 | Beauty & personal care | $8.00B | 8% | 18% |
| 6 | Home & furniture | $7.00B | 7% | 15% |
Where competitor coverage is deep enough
These finer parts of Ecommerce already have enough saved competitors to use as the working category.
- Fast fashion