Features and USPs

Build the comparison your buyers already make

Buyers line you up against two or three rivals before they ever talk to you. Map features, plans and USPs for every competitor in one place, and walk into each deal knowing where you win.

Start your first project See how it works
  • Free to start
  • Use your own AI key
  • No credit card
Feature grid Example
FeatureYouNorthwindBrightlane
AI answer checks Yes Yes No
Free to start Yes No Yes
Agency workspaces Yes No No
InsightYou win on two of the three features buyers ask about most.

Example project with made-up companies

Research across

  • Google
  • Meta
  • Instagram
  • LinkedIn
  • YouTube
  • X
  • TikTok
  • ChatGPT
  • Claude
  • Cursor
  • Semrush

The problem

Sound familiar?

The deal you lost

You lost to a rival because of one feature you did not know they had.

A grid that ages fast

The comparison sheet was right the week it was made.

Five versions of the truth

Sales, marketing and founders all describe the competition differently.

What you get

How CompetitionOS helps

Competitor profiles

Products, positioning and notes for every rival, in one shared library.

Notes on every rival

Record USPs, gaps and deal intel on each competitor in each project.

Your AI assistant, connected

Ask Claude or ChatGPT to research a rival's features and save what it finds.

Hand it to sales

Turn the project into a comparison sheet in Excel with one click.

How it works

From blank page to clear answer in three steps

  1. Tell us your brand and market

    Add your website, category, keywords and the country you sell in.

  2. Let AI and search find your rivals

    AI discovery and search results build your competitor list, tagged as direct, indirect or search rivals.

  3. Know where you win

    Line up features and USPs per rival and share one version of the truth.

Why switch

The usual way, and the CompetitionOS way

Topic The usual wayG2, Capterra, Klue, Battlecard docs CompetitionOSOne workspace
Building the grid Read reviews and pricing pages by hand AI drafts profiles and your assistant fills gaps
Keeping it current Redo the doc every quarter Update one library every project reuses
Where it lives Docs and slides in five places One workspace with the rest of your research
Getting it to sales Paste into slides Export to Excel or CSV
12 kinds of competitor research
2 AI assistants checked for your brand
0 sales calls to get started

One workspace

Twelve ways to see the competition. One project.

Feature comparison sits next to every other kind of research, so the full picture is always one click away.

Questions

Good questions, straight answers

Prefer to do it by hand?Read the free guide: Competitor features and USP comparison
Can it read competitor pricing pages?

Your connected AI assistant can read pricing and feature pages and save what it finds as notes on that competitor, next to its AI-drafted profile.

Can I share the comparison with my team?

Yes. Export any project to Excel or CSV and share it with sales, product or investors.

Do I need a credit card?

No. Create a free account, add your own OpenAI or Anthropic key, and start your first project in minutes.

Your competitors are not waiting. Neither should you.

Start a project, and see your first competitor list in minutes.

Read the free guides Start your first project