Website positioning

Stop sounding like every other homepage

See how each competitor pitches itself: the promise, the audience and the offer, side by side. Then find the angle nobody owns and make it yours.

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Positioning board Example
CompetitorPromiseAudience
Northwind All-in-one suite Enterprise
Brightlane Fastest setup Startups
Kitebox Cheapest plan Freelancers
InsightNobody owns 'built for agencies'. That is your opening.

Example project with made-up companies

Research across

  • Google
  • Meta
  • Instagram
  • LinkedIn
  • YouTube
  • X
  • TikTok
  • ChatGPT
  • Claude
  • Cursor
  • Semrush

The problem

Sound familiar?

The same five words

Every site in your category says fast, simple and powerful. Including yours.

Positioning by gut feel

Your messaging came out of a workshop, not from what rivals actually say.

The pivot you missed

A competitor rewrote their homepage last month. A customer told you.

What you get

How CompetitionOS helps

Homepage snapshots

Save each rival's headline and promise as dated evidence, with the link.

AI positioning summary

AI drafts each competitor's positioning so you can compare them in seconds.

How AI tells your story

Ask ChatGPT and Claude about your category and see whose story they repeat.

Find your opening

Get suggestions where rivals win answers and you do not.

How it works

From blank page to clear answer in three steps

  1. Tell us your brand and market

    Add your website, category, keywords and the country you sell in.

  2. Let AI and search find your rivals

    AI discovery and search results build your competitor list, tagged as direct, indirect or search rivals.

  3. Claim your angle

    Compare every promise in one table, spot the space nobody owns, and write to it.

Why switch

The usual way, and the CompetitionOS way

Topic The usual wayCrayon, Klue, Visualping, Screenshots CompetitionOSOne workspace
Seeing rivals' pitch Open twelve tabs, take screenshots Every homepage promise in one table, dated
What AI says about you Ask ChatGPT by hand, one prompt at a time Saved prompts run on ChatGPT and Claude together
Finding your angle A brainstorm Suggestions from real gaps in answers and positioning
Getting started Often a sales call first Sign in and start a project in minutes
12 kinds of competitor research
2 AI assistants checked for your brand
0 sales calls to get started

One workspace

Twelve ways to see the competition. One project.

Positioning sits next to every other kind of research, so the full picture is always one click away.

Questions

Good questions, straight answers

Prefer to do it by hand?Read the free guide: Competitor website and positioning analysis
Does it watch competitor websites for changes?

Run a website scan any time to save a fresh, dated snapshot of each homepage. Compare snapshots to see when a rival changes its message.

Can I see how AI tools describe my brand?

Yes. Save the questions your buyers ask, run them on ChatGPT and Claude, and see which brands get named and in what order.

Do I need a credit card?

No. Create a free account, add your own OpenAI or Anthropic key, and start your first project in minutes.

Your competitors are not waiting. Neither should you.

Start a project, and see your first competitor list in minutes.

Read the free guides Start your first project