Dimension 11 of 12
Content competitor analysis
Updated
What is content competitor research?
Content competitor analysis looks at a rival's blog and resources: the themes they write about, how many posts they have, how often they publish and which featured snippets they win in Google. It shows where they earn search traffic and which questions nobody answers well yet.
Why it matters
Content is how many competitors win customers before the sale. Their themes show what their buyers ask, and the gaps show where you can rank and be quoted by AI assistants.
What to capture
| Field | What it tells you |
|---|---|
| Blog and resources pages | Where they publish |
| Number of posts | Total library size |
| Posting frequency | Posts per month |
| Themes | Topics and the questions they answer |
| Featured snippets | Searches where Google quotes them at the top |
Where to find it
- Their blog: Archive, categories and dates
- SEMrush and Ahrefs: Top pages by traffic and featured snippets
- Google: Search your buyers' questions and note who answers
How to do it, step by step
- Find each competitor's blog and count posts in the last 12 months.
- Tag posts by theme and list their ten highest-traffic pages.
- Check which featured snippets they hold.
- List buyer questions where every answer is weak or missing.
Questions this answers
- Which themes bring each competitor the most traffic?
- How often do they publish?
- Which buyer questions have no good answer yet?
Do this research in CompetitionOS
Add the prompts your buyers ask to CompetitionOS and see whether ChatGPT and Claude mention you, or a competitor, in the answer. It turns content gaps into a list of questions to answer next.
- Find competitors with AI discovery or from the Google results for your keywords
- Keep one shared competitor library across projects, split by direct, indirect and search competitors
- Save evidence with its source: search results, website snapshots and SEMrush data
- Check whether ChatGPT and Claude mention your brand, and which competitors they name instead
- Connect Claude, ChatGPT or Cursor so an assistant can do the research for you
- Export every project to CSV or Excel
Are AI assistants recommending you, or your competitors?
Buyers now ask ChatGPT, Claude and Perplexity which tool to use. CompetitionOS runs the questions your buyers ask, records which brands each answer names, and shows where competitors are mentioned and you are not. That is answer engine optimisation (AEO), alongside your SEO.
Frequently asked questions
What is a content gap?
A question your buyers ask that competitors answer badly or not at all. It is the best place to publish first.
How do I find a competitor's best content?
Use SEMrush or Ahrefs to list their top pages by organic traffic, then read the top ten.