Dimension 7 of 12
Competitor PR and press coverage tracking
Updated
What is pr competitor research?
Competitor PR tracking collects links to every article about a rival: funding news, launches, partnerships, interviews and awards. In India, Entrackr and YourStory cover most startup news; PRNewswire carries official announcements. The coverage shows the story a competitor wants the market to believe.
Why it matters
Press coverage often reveals plans before the product does: new markets, senior hires and partnerships. It also shows which publications cover your category and might cover you.
What to capture
| Field | What it tells you |
|---|---|
| Coverage links | Article URL, publication and date |
| Type of story | Funding, launch, partnership, hire, interview or award |
| Key claims | Numbers and promises the company made publicly |
| Publications and journalists | Who covers the category |
Where to find it
- Entrackr: Indian startup funding and financials
- YourStory: Indian startup news and founder interviews
- PRNewswire: Official company announcements
- Google News: Search the company name and set an alert
How to do it, step by step
- Search each competitor on Google News and the publications above for the last 24 months.
- Log each article with its date, type of story and key claim.
- Set a Google Alert for each competitor name.
- Note which journalists cover the category repeatedly.
Questions this answers
- What story is each competitor telling the press?
- Which publications and journalists cover this category?
- Did any coverage hint at a new market or product?
Do this research in CompetitionOS
Save each article to a competitor in CompetitionOS as evidence, with its link and date, so press history sits next to the rest of your research.
- Find competitors with AI discovery or from the Google results for your keywords
- Keep one shared competitor library across projects, split by direct, indirect and search competitors
- Save evidence with its source: search results, website snapshots and SEMrush data
- Check whether ChatGPT and Claude mention your brand, and which competitors they name instead
- Connect Claude, ChatGPT or Cursor so an assistant can do the research for you
- Export every project to CSV or Excel
Are AI assistants recommending you, or your competitors?
Buyers now ask ChatGPT, Claude and Perplexity which tool to use. CompetitionOS runs the questions your buyers ask, records which brands each answer names, and shows where competitors are mentioned and you are not. That is answer engine optimisation (AEO), alongside your SEO.
Frequently asked questions
How do I track competitor press coverage for free?
Set a Google Alert for each competitor name and check Google News monthly. In India, also follow Entrackr and YourStory.
Why does competitor PR matter?
It shows funding, launches and partnerships early, and it tells you which journalists might cover your own news.