Dimension 9 of 12
Competitor product range analysis
Updated
What is product range competitor research?
Product range analysis maps what a competitor sells: their popular products, the brands they carry or own, and how many products they offer in each category. Their website's menu, bestseller sections and category pages give you most of it.
Why it matters
The range shows where a competitor makes money and where it is thin. Gaps in their catalogue are often the fastest openings for a new entrant.
What to capture
| Field | What it tells you |
|---|---|
| Popular products | Bestsellers and the products they promote most |
| Brands | Own brands and third-party brands they carry |
| Number of products | Count per category |
| Price range | Entry and premium price in each category |
Where to find it
- Their website: Menu, category pages and bestseller sections
- Marketplaces: Their listings on Amazon, Flipkart or other marketplaces
How to do it, step by step
- List the categories in each competitor's menu.
- Count products per category and note the price range.
- Record their bestsellers and the products featured on the homepage.
- Compare ranges side by side and mark categories nobody covers well.
Questions this answers
- Which categories does each competitor depend on?
- Where is every competitor's range thin?
- Which brands appear across competitors?
Do this research in CompetitionOS
Keep each competitor's range in CompetitionOS notes and compare competitors across projects, because the same competitor record is shared everywhere you track it.
- Find competitors with AI discovery or from the Google results for your keywords
- Keep one shared competitor library across projects, split by direct, indirect and search competitors
- Save evidence with its source: search results, website snapshots and SEMrush data
- Check whether ChatGPT and Claude mention your brand, and which competitors they name instead
- Connect Claude, ChatGPT or Cursor so an assistant can do the research for you
- Export every project to CSV or Excel
Are AI assistants recommending you, or your competitors?
Buyers now ask ChatGPT, Claude and Perplexity which tool to use. CompetitionOS runs the questions your buyers ask, records which brands each answer names, and shows where competitors are mentioned and you are not. That is answer engine optimisation (AEO), alongside your SEO.
Frequently asked questions
How do I analyse a competitor's product range?
Walk their menu, count products in each category, note price ranges and bestsellers, then compare competitors in one table.
Why does the number of products matter?
A wide range wins on choice; a narrow one wins on focus. The count shows which strategy a competitor is running.